Privacy Policy
Privacy Policy
Last updated: 22 May 2026
This Privacy Policy explains how Kenneth & Maeve ("we", "us" or "our") collects, uses, stores and shares your personal information when you visit our website, place an order, contact us, subscribe to marketing, or otherwise use our online store and related services.
"You" or "your" means any person who uses our website or services, including customers, visitors and people who contact our customer support team.
Please read this Privacy Policy carefully so you understand how we handle your personal information.
- Changes to this Privacy Policy
We may update this Privacy Policy from time to time. This may happen when our business, website features, technology, service providers or legal requirements change.
When we update this Privacy Policy, we will publish the new version on this page and update the "Last updated" date above.
Where required by law, we will notify you of important changes and ask for your consent again if needed.
- Who is responsible for your personal information?
For the purposes of applicable data protection laws, including the UK GDPR and the EU GDPR where applicable, Kenneth & Maeve acts as the data controller for the personal information collected through this website.
- Personal information we collect
The personal information we collect depends on how you interact with our website and services.
Personal information means information that identifies you directly or can reasonably be linked to you.
3.1 Information you provide to us
You may provide personal information when you place an order, contact us, create an account, subscribe to marketing, leave a review, or otherwise interact with our website.
This may include:
Contact details, such as your name, email address, phone number, billing address and delivery address
Order information, such as the products you buy, order value, order number, delivery method and order-related communication
Account information, such as login details, account preferences and security information
Customer support information, such as messages, questions, complaints, return requests, feedback or other information you send to us
Marketing preferences, such as whether you have subscribed to our emails or opted out of marketing communication
You can choose not to provide certain information, but this may mean we cannot provide some services to you, such as processing an order or arranging delivery.
3.2 Information collected automatically
When you visit or use our website, certain information may be collected automatically through cookies, pixels and similar technologies.
This may include:
Device type, browser type and operating system
IP address and approximate location
Pages viewed and links clicked
Date, time and length of your visit
How you arrived at our website, such as through a search engine, advertisement, email or social media platform
Shopping activity on our website, such as products viewed, items added to cart and checkout activity
We use this information to operate the website, improve the customer experience, measure performance and support advertising and analytics.
3.3 Information from third parties
We may receive information about you from third parties that help us operate our store and provide our services.
This may include:
Shopify, which hosts our online store and supports checkout, order processing and store functionality
Payment providers, which process payments and confirm payment status
Delivery and fulfilment partners, which help us process, ship and deliver orders
Analytics and advertising partners, which help us understand website performance and measure marketing activity
Customer support tools, which help us respond to questions, returns and complaints
Any information received from third parties is handled in line with this Privacy Policy.
- How we use your personal information
We use your personal information for the purposes described below.
4.1 To provide our products and services
We use your information to:
Process and manage your orders
Take and confirm payment
Arrange delivery and fulfilment
Send order confirmations, shipping updates and transactional messages
Handle returns, refunds and exchanges
Provide customer service and respond to your questions
Manage customer accounts, where applicable
This processing is necessary to provide our services to you and to fulfil our contract with you.
4.2 To communicate with you
We may use your contact details to:
Respond to your messages or support requests
Send order-related updates
Ask for information needed to process your order, return or refund
Notify you about important service or policy updates
These messages are usually necessary for customer service, order management or legal reasons.
4.3 Marketing and advertising
Where permitted by law, we may use your information to:
Send promotional emails or offers
Show relevant advertisements on our website or on other platforms
Measure the performance of our advertising campaigns
Understand which products, offers or pages may be relevant to customers
Where required, we will only send direct marketing if you have given consent. You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us.
4.4 Website improvement and analytics
We use website and usage information to:
Understand how visitors use our website
Improve website performance and layout
Identify technical problems or errors
Improve our products, content and customer experience
Measure the effectiveness of marketing campaigns
This helps us operate and improve our business in a secure and efficient way.
4.5 Security, fraud prevention and legal compliance
We may use your personal information to:
Protect our website, customers and business from fraud, abuse or misuse
Investigate suspicious transactions or activity
Enforce our Terms of Service and other policies
Comply with legal, tax, accounting and regulatory obligations
Respond to lawful requests from authorities, regulators or courts
Establish, exercise or defend legal claims
- Cookies and similar technologies
Our website uses cookies, pixels and similar technologies. Cookies are small files placed on your device when you visit a website.
We may use cookies and similar technologies to:
Remember your preferences
Keep items in your shopping cart
Support checkout and account functionality
Understand how visitors use our website
Measure advertising performance
Show relevant advertisements
Shopify may also use cookies and similar technologies to power our online store and checkout.
Most browsers allow you to manage, block or delete cookies through your browser settings. If you block cookies, some parts of our website may not work properly.
Blocking cookies may not stop all information sharing with third parties, but it may reduce certain types of tracking and advertising activity.
- How we share your personal information
We do not sell your personal information.
We may share personal information only where necessary to operate our business, provide our services, comply with the law, or protect our rights.
This may include sharing information with:
Shopify and website service providers
Payment processors
Delivery, fulfilment and logistics partners
Customer support tools
Analytics providers
Advertising and marketing platforms
IT, security and hosting providers
Professional advisers, such as accountants, legal advisers or compliance consultants
Authorities, regulators or courts, where required by law
Business partners or related entities, where necessary for internal administration or business operations
If our business is sold, merged, restructured or transferred, personal information may be shared as part of that transaction, subject to appropriate safeguards.
We only share the personal information that is reasonably necessary for the relevant purpose.
- Payment information
Payments on our website are processed through secure third-party payment providers.
We do not store your full payment card details on our own systems. Payment providers may collect and process payment information directly in order to complete your transaction, prevent fraud and comply with payment regulations.
Their use of your payment information is also subject to their own privacy and security terms.
- International transfers
Kenneth & Maeve may use service providers, fulfilment partners and technology providers located outside the United Kingdom or European Economic Area.
This means your personal information may be transferred to or processed in countries that may have different data protection laws from your country of residence.
Where required, we use appropriate safeguards for international transfers, such as:
Transferring data to countries recognised as providing adequate protection
Using standard contractual clauses or other approved transfer mechanisms
Working with service providers that apply appropriate security and privacy protections
You can contact us if you would like more information about how international transfers are handled.
- How we keep your information secure
We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no website, online service or internet transmission can be guaranteed to be completely secure.
If you create an account with us, you are responsible for keeping your login details confidential and using a strong password. If you believe your account or personal information has been compromised, please contact us as soon as possible.
- How long we keep your personal information
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
This may include keeping information for:
Order processing and customer service
Returns, refunds and exchanges
Legal, tax and accounting obligations
Fraud prevention and security
Resolving disputes and enforcing our agreements
The exact retention period depends on the type of information, the reason we collected it, and any legal requirements that apply.
When personal information is no longer needed, we will delete it, anonymise it or securely store it until deletion is possible.
- Your privacy rights
Depending on where you live, you may have certain rights under data protection law.
These may include the right to:
Access the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your personal information in certain circumstances
Ask us to restrict how we use your information
Object to certain types of processing, including direct marketing
Withdraw consent where we rely on consent
Request a copy of your information in a portable format
Complain to a data protection authority
To exercise your rights, please contact us using the details at the bottom of this Privacy Policy.
We may need to verify your identity before responding to a request. This helps us protect your information and make sure we do not disclose it to the wrong person.
We will respond within the timeframe required by applicable law.
- Marketing opt-out
You can opt out of marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us directly.
Even if you opt out of marketing, we may still send you non-marketing messages, such as order confirmations, shipping updates, return updates or important service messages.
- Complaints
If you have questions or concerns about how we handle your personal information, please contact us first so we can try to resolve the issue.
If you are not satisfied with our response and you are based in the United Kingdom, you may have the right to contact the Information Commissioner's Office.
Information Commissioner's Office
Website: ico.org.uk
If you are based in Ireland, you may have the right to contact the Data Protection Commission.
Data Protection Commission
Website: dataprotection.ie
If you are based in another EEA country, you may also have the right to contact your local data protection authority.
- Third-party websites and social media
Our website may contain links to third-party websites, platforms or services, such as payment providers, delivery tracking pages, social media platforms or partner websites.
We are not responsible for the privacy practices, content or security of third-party websites. If you visit a third-party website, their own privacy policy will apply.
If you choose to post publicly on social media, review platforms or public comment areas, that information may be visible to others and may be collected by us or the third-party platform.
- Children's privacy
Our website and services are not intended for children.
We do not knowingly collect personal information from children. If you are a parent or guardian and believe a child has provided personal information to us, please contact us so we can review and, where appropriate, delete the information.
- Contact details
If you have any questions about this Privacy Policy, want to exercise your privacy rights, or wish to make a complaint, you can contact us at:
Store name: Kenneth & Maeve
Email: info@kennethandmaeve.com
Customer service hours:
Monday to Friday, 9:00 AM – 5:00 PM GMT
We aim to respond to emails within 48 hours.